10 tips for a successful listing

1. Headline

The headline of an ad should be short and meaningful, highlighting the biggest advantages of the property (e.g., location or features). If your property is particularly suitable for a specific target group, such as families or singles, you can mention this in the title.

2. Title image

A suitable title image is a photo that emphasizes the key advantages of the property (e.g., an open kitchen or a garden seating area).

3. Key details

Providing basic criteria such as the number of rooms, living space in square metres, price, and availability is essential. The exact address is also important, as ImmoScout24 allows you to display the location on a map.

4. Description text

In the detailed property description, you can elaborate on key details and highlight unique features that cannot be expressed in numbers. Does the property have a bathroom with a washer and tumble dryer or a terrace with a view of the Alps? Put yourself in the position of a potential buyer or tenant and think about what details would matter to you. The more specific the information, the better. However, exaggerated descriptions should be avoided: if the property doesn’t meet expectations during the viewing, potential buyers will be disappointed.

5. Documents, PDF, images

High-quality images make a lasting impression on potential buyers or tenants. Listings with photos are typically clicked on much more often than those without. Take pictures when it is bright outside to ensure that the rooms appear well-lit and inviting. Also, tidy up all rooms before taking photos.

6. Virtual tour

Add a virtual tour to your listing so that potential buyers or tenants can get an even better impression of the property. This saves you time, as only those who are truly interested are likely to schedule a viewing.

7. Floor plan

A floor plan is an important piece of information for potential buyers and should not be missing from any online property listing. It allows viewers to instantly understand the layout of the property.

8. Details

On online marketplaces, users can filter listings based on their preferences. To ensure that your listing appears in relevant search results, include as many details as possible (e.g., dishwasher, washer-dryer, new build, wheelchair accessible, pets allowed, etc.). If these details are missing, your listing may not be displayed to potential buyers or tenants who use filters.

9. Contact

Once your listing is live, inquiries can start coming in quickly. To make it easy for potential buyers or tenants to reach you, always provide your phone number and email address and respond to inquiries promptly. If you notice that you are receiving few responses, consider updating your listing by adding new photos or adjusting the description.

10. Promotion

To attract more potential buyers or tenants and increase responses to your listing, consider placing it strategically. ImmoScout24 offers special promotional services such as the Top Listing, which ensures that your property appears at the top of search results, is highlighted, and receives more attention. More information about Top Listing can be found in your member area.

Common mistakes when listing a property

Check the appeal of your listing by simply changing your perspective: Imagine you are searching for a new home and browsing through ads—what would catch your attention, and which listings would you skip immediately? By identifying potential pitfalls early on, you can increase your chances of attracting more interest.

The most common mistakes when listing a property are:

Missing information

People searching for a new home rely on key details to make informed decisions. The most critical missing details often include:

• Price: Without the exact rent, additional costs, or purchase price, potential buyers or tenants cannot determine whether the property fits their budget.

• Address: Without a precise location, it’s impossible to assess whether the area is attractive, how public transport connections are, or where the nearest shops are.

• Floor plan: Without a layout showing the room distribution, potential buyers or tenants cannot visualize how they would arrange their furniture or whether the space suits their needs.

By providing as many details as possible, you make it easier for searchers to get a clear picture of the property and consider sending an inquiry.

No or poor-quality images

A picture is worth a thousand words, so high-quality images are essential to present your listing in the best possible light. Every room should be included to help potential buyers or tenants imagine how they could use and furnish the space.

If there are no images (or only low-quality or incomplete ones) most people will struggle to picture the property and may move on to other listings.

Unrealistic rental price or purchase price

Setting the rent or purchase price too high will likely discourage interest: no one wants to pay more than necessary.

On the other hand, an unusually low price can also be off-putting, as it may raise suspicions that something is wrong with the property. The saying "If something seems too good to be true, it probably is" often applies.

To set a realistic price, compare similar properties in terms of size, condition, and location to ensure your listing remains competitive.